February 18

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Missing The Point

Finger-Pointing2
By Susan Tomai

What is up with all the finger-pointing? By this I mean the terrible habit of politicians, thought leaders and executives pointing their index fingers at the audience in the “I told you so” pose. It’s condescending and says “I know better than you.”

Unfortunately, it’s also when a thousand camera shutters click away to capture the action shot. It helps make the story come alive – and it’s not pretty, if you’re the one doing the pointing. A better approach is to gesture with an open hand, or perhaps two hands. It looks more positive and won’t offend your audience – unless that’s the point.


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