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Good Things Come To Those Who Bait



In a live interview, if you want the reporter to ask you the questions you want to be asked – then reel the reporter in. In other words, don’t just deliver answers to the reporter’s questions.  Offer up a an enticement answer, a “hook”  that leads the reporter to ask your planned/desired follow-up question.

For example:

YOU: “But that’s just one example of the incredible things we’ve seen in our research.” 

REPORTER: “Really? Such as?”

YOU: “Well, for instance…”

Dangle the hook,  cast your answers to elicit the desired follow-up question, and use the proper bait.

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