By Susan Tomai
Whenever you’re in an interview and feel thrown off by a particular question, have a generic “Holding Statement” ready on the tip of your tongue. Example: “Remember (insert reporter’s name), our organization’s mission is to eradicate poverty/protect low wage earners/ensure equal education to all children regardless of their zip codes” etc. Use your organization’s mission statement as a holding statement to give your self enough time to redirect and move on. If you believe in your organization’s mission this is an easy placeholder for difficult reporter questions.