By Susan Tomai
Imagine you’ve just given a presentation – perhaps it was to five people in a conference room, or 60 at a luncheon, or 1000 at a convention. Now imagine that after your talk you wandered into the lobby and – poof – you turned into a fly on the wall. Let me ask you: what do you want to hear? How do you want your audience to describe you? What adjectives do you want them to use? The words we hear from clients run the gamut – passionate, knowledgeable, powerful, likeable, funny, creative, edgy – so what are yours? Stop being ordinary – be different. Before your next presentation, set a “desired impression” goal for yourself and work like heck to achieve it.