The simple fact is that people respond to stories. People aren’t moved to action by lots of dry data, or complicated PowerPoint slides. They are moved and engaged by storytelling. And that is why storytelling is so important in your presentations. Storytelling makes it easier for you to engage people and get their attention.

By the way, we’ve always known intuitively that stories are powerful – but now science has proven it. Over the last several decades psychologists have studied how stories affect the human mind.

Results repeatedly show that our attitudes, fears, hopes, and values are strongly influenced by stories. In fact, stories are more effective at changing beliefs than information that is specifically designed to persuade through argument and evidence.